Web & Mobile Design

Axes, a renowned forex and stock brokerage firm in the EU and Canada, envisioned a cutting-edge mobile app to deliver a superior trading experience. The goal was to:

• Redesign the mobile app to provide a sleek, user-friendly interface tailored to modern trading standards.

• Simplify portfolio management, ensuring seamless navigation for traders to monitor their investments and make quick decisions.

• Incorporate progressive disclosure to offer insights into the platform’s functionality before user sign-ups, increasing trust and engagement.

• Provide real-time data and analytics, enabling users to access stock trends, trading opportunities, and detailed financial insights within a visually intuitive app.

• Axes wanted an app that wasn’t just functional but engaging—a platform that would elevate the trading experience, streamline processes, and enhance user retention.

Nveil’s Contribution to the Project Design – Redesigning the App’s Interface:

• Nveil delivered a modern and minimalistic design, ensuring that users could navigate the app with ease and confidence.

• The app features a dark theme for enhanced readability and a professional aesthetic that aligns with traders’ expectations.

• We designed intuitive dashboards showcasing investment portfolios, buying power, and real-time market updates in a clear, visually appealing way.

Investment Breakdown & Analytics:

• Nveil created a pie-chart investment summary to give traders a quick overview of their portfolios. This visualization helps users track performance, gain insights into their holdings, and identify profitable trends.

• Detailed investment pages provide in-depth statistics, recurring investment options, news, and financial analysis for individual stocks, empowering users to make informed decisions.

Progressive Disclosure & User Engagement:

• By integrating progressive disclosure, Nveil enabled prospective users to explore key features of the app before signing up.

• This approach builds trust and curiosity, resulting in higher user conversion rates. A seamless sign-up journey and personalized onboarding were developed to enhance the first-time user experience.

Real-Time News & Insights:

Nveil designed an integrated news feed within the app, offering traders timely updates on stock movements, global events, and financial trends. This ensures that Axes users always stay ahead in their trading journey.

Streamlined Trading Features:

• The app’s trading process was made faster and more accessible, with simplified buy/sell buttons, investment history tracking, and recurring investment setups for ease of use.

• Nveil ensured every action, from portfolio management to trading, was optimized for efficiency and usability.

Project Overview & Potential Success:

The newly designed Axes mobile app redefined the brokerage’s user experience. With an emphasis on user-friendly interfaces and innovative features, the app appealed to a broader audience, from beginner traders to seasoned investors.

Key Outcomes:

• Axes reported a 100% increase in revenue within the first month of releasing the redesigned app, driven by improved user engagement and higher trading volumes. User retention rates improved significantly, with a 60% increase in monthly active users.

• The app’s clean design and intuitive interface were widely praised, earning Axes recognition as a leader in mobile trading innovation.

Investor & Market Impact:

The success of the redesigned app also positioned Axes for future expansion. The platform attracted interest from VCs, securing additional funding to further enhance their offerings and grow their market share.

Why This Design Stands Out:

Axes’ redesigned mobile app isn’t just a trading tool; it’s a seamless experience. By prioritizing simplicity, clarity, and functionality, Nveil delivered a product that resonates deeply with today’s traders. From real-time insights to streamlined trading features, the app offers everything users need to trade with confidence.